A senior writer your team can hire

Forty years in sales. Twenty in SEO. The last two building a production engine that compounds with every brief. Available for full-time roles, six to twelve month contracts, and fractional content lead positions. The longer story lives here → if you're curious. The case for hiring me sits over here → if you'd rather skip ahead.

In 1928, seven words made $72,000

A marketer changed seven words on a postage envelope. Replaced "stick stamp here" with "a penny here will bring back dollars." Same envelope, same audience, same offer. The new version pulled in an extra $4,000 of sales, roughly $72,000 in today's money.

Tiny words move people in ways nobody sees coming. That's been the game for me ever since, and it's the discipline I bring to every brief that lands on my desk.

What you actually get

Forty years of sales pattern recognition, applied to the page. I closed deals face-to-face in five different industries before the internet existed, then spent two decades translating that same psychology into search and content. The buyer hesitates in the same places online as they do across a showroom floor. My job is to read those hesitations, write past them, and prove it on the next page.

I also bring a hand-built production engine I won't show you the inside of. You don't need to know what's running, only what comes out. Senior-level work delivered at senior-level pace, with quality gates most agencies haven't even scoped. Hire me long-term and the engine compounds. Twelve months in, it reads like in-house work and most of your competitors will never have access to it.

Who hires me

Content agencies needing a senior pair of hands without paying senior-salary tax. B2B brands wanting a content lead on contract before committing to the full hire. Marketing teams whose AI output is technically correct and commercially dead. And the occasional founder who finally wants their LinkedIn to read like a person, not a Lloyds press release.

The shape varies. Salaried roles, fixed-term contracts, fractional engagements. Selected project commissions when they're meaty enough to be worth doing properly.

Proof on the page

I rewrote one landing page headline for a client and doubled their enquiries in a fortnight. Same page, same traffic, same offer, seven different words.

Different brief, different client. A B2B content agency was burning six to eight hours per article. I rebuilt their production workflow around the engine and they doubled their output without hiring anyone new. Their senior writer stopped working weekends.

The full body of work, ad teardowns, opinion pieces, and comparison articles, lives on my portfolio →. Pick whichever ones tell you what you need to know about how I write.

A note on the second site

I also run blueorchan.com, my strategic content and intelligence consultancy. That's the agency-side practice for clients who want business autopsies, AI listicles, outranking reports, and similar project work. orchan.co is where I'm available for hire as a writer. Different brand, same person, no conflict. The engine and the experience travel with me whichever door you knock on.

Two ways to take it further

The case for hiring me is on /hire →. It's the longest page on the site because the question deserves a real answer. Read that if you're seriously hiring.

If you'd rather just talk, contact me → and I'll reply personally inside twenty-four hours. No funnel, no autoresponder, no booked-up theatrics.