Content and copy built to rank, get cited, and sell
I'm John. Forty years in sales, twenty in SEO, the last two building a writing engine that turns the lessons from both into content and copy you can put your name on. The longer story lives here → if you're curious.
In 1928, seven words made $72,000
A marketer changed seven words on a postage envelope. Replaced "stick stamp here" with "a penny here will bring back dollars." Same envelope, same audience, same offer. The new version pulled in an extra $4,000 of sales, roughly $72,000 in today's money.
Tiny words move people in ways nobody sees coming. That has been the game for me ever since, and the engine I've built is forty years of that thinking turned into something I can run for any client, in any niche.
What I do
I write researched content and conversion copy. Both run off the same engine I've spent two years building, and that's where the moat lives. I won't tell you what's in it, but you'll see what it does.
Content first. SEO, GEO (the new layer for AI search visibility), AI citation. Articles, pillar pages, comparison pieces, FAQs, the lot. Fully researched from primary sources, written in your brand voice, and structured to rank on Google as well as get picked up by ChatGPT, Perplexity, and Google AI Overviews. I work across niches: automotive engineering, garage flooring, financial services, B2B SaaS, coaching, e-commerce, and anywhere words need to do real work.
Then there's the copy. Landing pages, sales pages, ad creative, email sequences, lead magnets. Conversion-first writing, built on the same buyer psychology I learned face-to-face. The aim is always to earn the click without sounding like a pitch.
Best fit: content agencies needing a senior pair of hands without a senior salary, e-commerce brands tired of product descriptions that read like the warehouse wrote them, coaches and consultants who need authority content but no time to write it themselves, and anyone whose AI-generated content is technically correct and commercially dead. If any of that sounds familiar, the proof below speaks for itself.
Recent proof
I rewrote one landing page headline for a client and doubled their enquiries in a fortnight. Same page, same traffic, same offer, seven different words.
Different client, different problem: a B2B content agency was burning hours per brief. I rebuilt their production workflow around the engine, and they doubled their output without hiring anyone new.
Want to find out if we're a good fit?
Click the button below and answer a few short questions. We have a proper conversation, I tell you straight whether I can help, and if I can't I point you somewhere that can. No pressure, no pitch, just a clear answer either way.
Still on the fence? Email me your biggest current marketing or AI headache and I'll reply personally with at least one usable idea, whether we work together or not. Reply will be from me, not an AI. Yet.